As a creative strategist whose work connects the dots between culture and commerce, you will find LaTrice at the intersection of strategy, story-telling and innovation. It is here, where she partners with purpose-driven brands and organizations to craft their strategies and tell their stories.

LaTrice has spent her career uncovering insights into the beauty, fashion and e-commerce industries. From navigating talent and influencer management at IMG Models, scaling startups like 1stDibs and Faire to community development with the real estate firm, Develop Detroit. LaTrice has a knack for connecting brands with the audiences they were designed to serve.

Growing up, you could regularly find LaTrice curled up in a corner at her local Borders (RIP), Barnes & Noble and Public Library, where she spent most weekends enthralled in the concept of world-building and the power of a good story. Captivated by the complexity of Song of Solomon, the mystery of The Giver and the tenacity of Lemony Snickett, LaTrice began to understand the nuances of a great story and the different forms in which they come.

LaTrice was born and raised in Detroit, Michigan and attended Michigan State University where she received a Bachelor’s in Advertising.